Tired of confining your disapproval of LeBron James’ free agency spectacle to Internet message boards and inappropriate wedding toasts? Fear not, young hater. The Great Lakes Brewing Company has created a specialty beer perfect for people who love both alcohol and taking professional sports way too seriously.
“Quitness,” a pun on the popular James-themed “Witness” marketing campaign, is being offered at select Cleveland bars.
The beer is a cask-conditioned, dry hopped India Pale Ale that is designed to leave a bitter taste after drinking. (Get it? Like LeBron did after he left. Cleveland people are uber clever!)
The beer is a hot seller in the booze-heavy town and should serve be the drink of choice at next year's draft lottery.
(Editorial note: Is the city of Cleveland ever going to let this go? Yes, LeBron has the likability of a young Sarah Palin and handled his decision with a lack of maturity reminiscent of a slightly older Sarah Palin, but this relentless anger is becoming somewhat tiresome. Cavalier fans (and ownership) have effectively become a bitter ex-girlfriend who refuses to move on after the break-up. This story is a keyed car and fake pregnancy away from ending in the principal's office.)
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