Spike TV's hit reality series "Bar Rescue" will resume its mission to overhaul struggling bars nationwide when its third season, consisting of twenty episodes, premieres on Sunday, February 10 at 10:00 PM, ET/PT
. From the producers of "The Biggest Loser" and "Extreme Makeover: Weight Loss Edition," the series features Jon Taffer, one of the country's top nightlife consultants, as he wields nearly three decades of experience in the food and beverage, hotel and hospitality industries to help give failing drinking establishments one last chance to transform themselves into vibrant, profitable businesses.
Over the course of the new season, Taffer and his team (#TeamTaffer) will make stops in cities all over the country, including New Orleans, Austin, Denver, and many more. His brash approach may ruffle feathers along the way, but Taffer pulls no punches and values bottom lines above hurt feelings; those owners and employees that he believes are standing in the way of success are urged to check their egos at the door, or are shown the door.
Taffer employs a proven scientific approach to solving the problems befalling bars. From aligning furniture to encourage more eye contact and social interaction, to analyzing the rate of alcohol consumption in relation to tempo of music, to devising menu layouts that steer customers to the most profitable items, he leaves no stone unturned in his mission to reinvigorate the struggling businesses placed in his stead.
The debut episode features Taffer and his crew of experts trying to save Turtle Bay on New Orleans' iconic Bourbon Street. After years of disrepair, mismanagement, and a prolonged legal battle with a neighboring bar, despite tremendous amounts of foot traffic, the bar has fallen on hard times and risks shuttering its windows. Taffer must find a way to make Turtle Bay stand out on one of the most densely packed streets in the world in terms of drinking establishments, and save the bar from big trouble in the Big Easy.
"Bar Rescue" will also feature Taffer's wife, Nicole, along with a rotating group of experts, including mixologist Joe Brooke, chef Brian Duffy of CBD Solution, and hospitality consultant Jessie Barnes.
For additional information about "Bar Rescue," fans can log onto barrescue.spike.com
to view full episodes, check out before and after photo galleries of the rescued bars, and watch video previews of new episodes. Fans can also get updates via Twitter @SPIKETV and/or the hashtag #BarRescue, and join in on the conversation at the official Bar Rescue Facebook page: http://www.facebook.com/BarRescue