Kanye West is officially expanding his reach into the world of branded beverages. Red Bull is so screwed.
Kanye is set to have his very own energy drink through a collaboration with GURU Beverages Inc. The company is a maker and distributor of organic and natural beverages. West will be involved in the entire development process of a new drink "inspired by his own personal artistic vision." Whatever that means.
Here's what Kanye has to say about the partnership in a press release: "I express myself through music, fashion, art, and design, and that's why I am excited to collaborate with Guru; because the brand values what I value, and I can put what inspires me into this new product."
As if this guy needed any more energy. The new drink is expected to launch later this year.
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