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Kanye West Gets an Energy Drink

by dsussman   April 09, 2009 at 2:00PM  |  Views: 164

Kanye West is officially expanding his reach into the world of branded beverages. Red Bull is so screwed.
Kanye is set to have his very own energy drink through a collaboration with GURU Beverages Inc. The company is a maker and distributor of organic and natural beverages. West will be involved in the entire development process of a new drink "inspired by his own personal artistic vision." Whatever that means.

Here's what Kanye has to say about the partnership in a press release: "I express myself through music, fashion, art, and design, and that's why I am excited to collaborate with Guru; because the brand values what I value, and I can put what inspires me into this new product."

As if this guy needed any more energy. The new drink is expected to launch later this year.

Source: Dimitrios Kambouris/Getty Images

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