Kanye West Gets an Energy Drink

April 9, 2009

Kanye West is officially expanding his reach into the world of branded beverages. Red Bull is so screwed.
Kanye is set to have his very own energy drink through a collaboration with GURU Beverages Inc. The company is a maker and distributor of organic and natural beverages. West will be involved in the entire development process of a new drink "inspired by his own personal artistic vision." Whatever that means.

Here's what Kanye has to say about the partnership in a press release: "I express myself through music, fashion, art, and design, and that's why I am excited to collaborate with Guru; because the brand values what I value, and I can put what inspires me into this new product."

As if this guy needed any more energy. The new drink is expected to launch later this year.

Source: Dimitrios Kambouris/Getty Images