A VOW to Veterans' Health & Wellness

April 2, 2015


DAVID ZINCZENKO - Chairman and CEO, Galvanized; Editorial Director, Men's Fitness; Nutrition and Wellness Editor, ABC:
 
I've spent the past 20 years dedicating my life professionally and personally to health and fitness, and I've seen the life-altering power it can have. People who stay in shape report not just healthier lives, but happier and more prosperous lives as well.
 
As our troops continue to return home from their valiant and selfless service overseas, we must step up to reward their sacrifice. Providing vets with access to health, fitness and nutrition information is critical in helping them make their transition from active duty to being fathers, mothers, husbands, wives, sons and daughters as seamless as possible. That's why I'm grateful to partner with the Clinton Health Matters Initiative and Spike TV's Veterans Operation Wellness (VOW), to bring to light this increasingly important need to ensure our veterans can get back to living life at its fullest.

As someone who grew up overweight, only to be given the gift of fitness by a stint with the Navy, I know how the discipline and training of the military can change someone's life. And I know that when one transitions back to civilian life, the lack of routine and discipline that had been an integral part of the military, can make it all too easy to slide into an unhealthy lifestyle. That can set veterans up for risks that are different from what they faced in active service, but are potentially just as destructive to their health and wellbeing. That's why VOW can fill such a critical role in our veterans' lives. VOW raises awareness of the benefits of health and wellness for veterans and brings together non-profit organizations that provide fitness opportunities for them, asking veterans and civilians alike to make a vow to their own health. VOW content and partnerships are dedicated to giving back to our brave soldiers, sailors, airmen and Marines, and featured on-air and online at vow.spike.com,  as well as at partnership events like the Veterans Health Town Hall at this week's CHMI Activation Summit.
 
Our veterans return from battle in the best shape of their lives. We have an opportunity, and a duty, to arm them with the resources they need to maintain their fitness by pursuing a healthy and active lifestyle. This transition is not easy; but we can make a difference. It's our turn to protect those who have committed to protecting us. They took a vow to serve; now it's our turn to take a VOW. I hope you'll join us in our efforts to give back to those who have served us with bravery and honor.
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