Playboy Names New Playmate of the Year

May 4, 2009

Hugh Hefner and 50 years worth of Playboy Playmates travelled to Las Vegas over the weekend to unveil this year’s 2009 Playboy Playmate of the Year.

Hef named 27-year-old Swedish/African beauty Ida Ljungqvist the 50th Playmate of the Year at a ceremony held in the grounds of the Grand Ballroom in Sin City's Palms Place Hotel & Resort.

Hef described the big-busted Ida as the Playmate that “tops them all.” He told the crowd, "Iva is truly unique. She was born to a Tanzanian mother and a Swedish father and she traveled the globe while her father worked for UNICEF. She is fluent in three languages -- English, Swedish, and Swahili."

Ida was discovered by 2007’s Playmate of the Year Sara Jean Underwood in a clothing boutique in Los Angeles. The size zero model and vegetarian was named Miss March 2008.

Ida is the first Playmate born in Africa. Ida has a degree in fashion design and marketing and plans to study economics. As Playmate of the Year she was awarded an engraved bottle of Patron Platinum, keys to a new Mazda 6 sports sedan, and a check for $100,000.


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