Sex Equals Money

May 7, 2008


A recent study published in peer-reviewed journal Neuro Report has linked taking large financial risks and sex. The study shows that when menare shown sexually charged images it arouses the part of the brain that’s usedin taking financial risks. 

The study focused on sex and the money hub - the V shapednucleus accumbens that lie at the base of the brain and plays an important rolein what you experience as pleasure. The study involved 15 heterosexual malestudents from StandfordUniversity. The students wereshown an array of images whilst gambling. The study found that when eroticpicture were displayed, the men made larger bets compared to when neutralimages such as that of a stapler were displayed.

Camelia Kuhnen, a NorthwesternUniversity finance professor whoconducted the study with a StanfordUniversity psychologistbelieves there’s “a need in an evolutionary sense for both money and women” andit’s not unusual that they trigger the same brain area.

The study doesn’t say sex will make you bags of money, itjust states that you are more likely to take bigger risks - which can mean youeither make it big or you lose everything.

It’s a risk I’m willing to take.