According to a press release sent out this morning, Dana White and Co. are planning to open their own line of UFC-branded fitness centers. No, seriously. The UFC has teamed up with Mark Mastrov and Jim Rowley, two former executives at 24 Hour Fitness, one of the biggest fitness conglomerates in the world, to bring us the next generation of gyms, "UFC Gyms."
The Associated Press reports that UFC Gyms are "close to breaking ground" on their first gym, which will be somewhere in California (one can only assume Southern Cal.). Four more are planned, according to the AP, but the UFC aims to eventually build this into a global network of gyms that will revolutionize the way people work out. "UFC Gyms are going to shake up the fitness industry the way UFC shook up the sports industry," White said in the press release sent out by the UFC.
The AP went on to explain that each gym will have its own Octagon, and will offer various martial arts classes and other unconventional workouts for those looking to break out of their "same old" routine. So anyone who's ever wondered what it feels like to hear that cage door latch closed behind you, here's your chance to find out.
It's uncertain at this point what role White himself will play here, but if he puts forth half the passion he does with the UFC, the current fitness leaders might want to consider investing in some steady CDs or something.
They've even got their own website. It looks pretty awesome; it's got a snarling Forrest Griffin and some chick in a sports bra. What more could you ask for?
Click here for the full press release.