In an international promotion for the DVD release of The Wackness, Sony Pictures Classics is running a sweepstakes in which entrants can win a free trip to Amsterdam and a big ol’ bag of weed. The film is about an intergenerational friendship forged between a teenage pot dealer and his eccentric psychiatrist. The trip you might win is about you flying to Amsterdam and smoking up.
The crazy part is that they’re doing it in the style of Willy Wonka. Hidden in the first 1,000 DVDs will be an actual Golden Ticket. Here’s what they say over at the movie’s homepage:
Yes, you heard us correctly! We’re offering the chance for you to win a fabulous weekend break for 2 to the city of smoke itself, the beautiful Amsterdam. But that’s not all… the lucky winner will also be able to pick up a complimentary bag of skunk from legendary Amsterdam café, Hill Street Blues.
Hidden within one of the first 1,000 DVDs of The Wackness is a Golden Ticket. Find the Golden Ticket and you win! It’s that simple.
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