The Ladies Are Drinking More Than Ever

September 21, 2011

If there's one thing we've learned from Mad Men, it's that you shouldn't sleep with your secretary. Also, real men drink, and drink a lot. It's a humbling lesson from the master when Don Draper walks into his office at 9am and goes straight for the scotch.

But one thing that was rare: the girls taking a drink. Well, apparently, times have changed. Boy, have they ever changed.

According to a survey of research on alcoholism, women's rates of binge drinking are rapidly approaching that of men. Binge drinking, a.k.a. deliberately drinking to get drunk, is a common measure of alcoholism rates, so, yeah, by that standard, we aren't doing so well. This is differently from social drinking, basically in that you don't get totally wasted.

Part of this is just the fact that increasingly Americans are going on the sauce; we have fewer teetotallers now than ever, which is a good thing since man do they have boring parties. But it also means alcoholism is a larger problem. Researchers theorize that women are keeping their traditional roles of child care and housework while also holding down day jobs, and it's driving them to drink. Similarly, cultural expectations for women have shifted, so that it's actually okay for a woman to get totally blasted and vomit off a fourth floor balcony, just like one of the guys.

So, in other words, if you want your girlfriend to stop hitting the wine so hard, pick up the vacuum.

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