There are a lot of elements that go into becoming a legendary basketball player. According to Michael Jordan’s newest commercial, all of them can be seen by staring directly into his eyes.
This 60-second spot is quickly becoming an Internet sensation thanks to a phonetically spelled out (and reasonably inspiring) script which his airness reads while images of small children and Ray Allen scroll across the screen.
There also appears to be some sort of ice fishing in the background of one shot and a quick cut of Derek Jeter hanging out under a bridge.
Selling shoes has never been so artistic and confusing.