New York, NY, April 8, 2013
– Spike TV will launch "Never Ever Do This At Home" on Tuesday, May 28 at 11:00pm ET/PT, a new half-hour acquired series that blends science, danger, and comedy with madcap experiments testing the limits of what a house can withstand – and beyond.
The format for the 13-episode series, optioned and licensed to Discovery Canada and Bell Media by Toronto-based Insight Production Company Ltd., and produced by Insight, is based on an original series devised by NRK and distributed by DRG.
"Never Ever Do This At Home" is hosted by Teddy Wilson, current co-host of the daily Canadian entertainment talk show, "InnerSPACE," and award-winning comedian Norm Sousa ("The Sketchersons").
In each episode of "Never Ever Do This At Home," Wilson and Sousa mix, ignite, flood, explode, and otherwise wreak havoc on the contents of a charming farmhouse – no appliance or fixture is safe in their path, not even the house itself.
In this unsuspecting house, the two dangerously unqualified hosts perform a series of compelling and volatile experiments – with side-splitting results. Their haphazard trials reveal the legitimate physics and chemistry behind the cause and effect of their experiments – and outrageous consequences ensue when their curiosity overrides caution.
"The combination of science, information, and humor will resonate with our ever-broadening audience," said Tom Zappala, Executive Vice President, Programming and Scheduling, Spike TV.
"The instant we first saw this format we knew it was a winner," said Jane Rimer, International Creative and Business Development at Insight. "We're excited to pioneer the first English-language version. "This irresistible show has wide-ranging appeal for North American audiences and we know Spike TV viewers will have as much fun watching it as we did making it."
Patrick Roberts, SVP International Sales at DRG who brokered the deal, adds: "Never Ever Do This At Home is a format that originated on NRK in Norway, which Insight and Discovery Canada then developed for an English-language audience. Now, together we have taken it to the U.S. with Spike. It is a real global success story and we are excited to be continuing the sale of the original format and launching this finished program to buyers at MIPTV."