Padma Lakshmi Seduces a Hamburger

March 27, 2009

Padma Lakshmi, the host of Bravo’s Top Chef, is the latest beauty to get down and dirty for a Hardee’s/Carl’s Jr. ad campaign.

The former model follows the Paris Hilton route and gets intimate with a beefy hamburger, seductively consuming an oozing burger, licking and slurping it down. She recounts in a sultry voice-over how as a teenager she would sneak out to grab a burger and consume it without leaving any evidence.


Lakshmi has long been a fan of the fast food restaurant. In her 2007 cookbook, Tangy, Tart, Hot and Sweet, she wrote, “The sublimely pleasurable taste of bacon…was further enhanced by its mingling with the barbeque sauce, greedily licked off as it dripped down my teenage fingers.” The burger helped transform the teenage vegetarian into a meat-eater.