10:00am
World's Wildest Police Videos: Dangerous Crashes & Chases Special Edition
11:00am
World's Wildest Police Videos: Crazy Chases Special Edition
12:00pm
World's Wildest Police Videos: Robbers On The Run Special Edition
1:00pm
World's Wildest Police Videos: Toyota Camry Pursuit
2:00pm
World's Wildest Police Videos: Worst Drivers & Stupidest Criminals Special Edition
3:00pm
World's Wildest Police Videos: Hostage
4:30pm
6:30pm
12:00am
Die Hard (1988)
3:00am
3:30am
9:00am
World's Wildest Police Videos: Loopy Backwards Inside Out
10:00am
World's Wildest Police Videos: Collision On The 105
11:00am
Die Hard: With a Vengeance (1995)
2:00pm
Mission: Impossible III (2006)
6:30pm

Sexy Commercial Banned for Strange Reason

by girls   February 04, 2011 at 6:30PM  |  Views: 2,109

A sexy commercial for Yves Saint Laurent's Belle D'Opium fragrance staring French actress Melanie Thierry has been pulled from the air in the United Kingdom for the strangest reason.

This commercial was pulled from British television after the country’s Advertising Standards Authority (ASA) determined "the woman's actions simulated drug use, and therefore concluded it was irresponsible and unacceptable for broadcast.” Watch below and you’ll see the Thierry briefly jab her arm with her index finger.

The ASA released a statement outlining their reasons for banning the commercial:

We were concerned that in the context of the ad, Belle [played by French actress Melanie Thierry] running her finger down her inner arm could be seen to simulate the injection of opiates into the body.

 

We were also concerned that following that scene, Belle was shown moving in a series of short, rapid scenes, before the ad concluded with her body seizing upwards while lying on the floor, an action we considered could be seen to simulate the effect of drugs on the body.

Yves Saint Laurent has defended the commercial, conducting research that shows the vast majority of women are not offended by the ad. The company says the commercial has been viewed at least once by 44 million people without complaint. A survey of 96 French people showed none of the women had come away with the impression of harm, offence or drug use.

What do you think?

Source: Yves Saint Laurent

THE DAILY FOUR

SPIKE on facebook