"AirKick® is a sport and adventure device that will send you flying and get you wet." OMFG. So is your mom!
Why? Advertising! Jochen Schweizer is a firm that operates under the assumption that advertising which isn't upside down, on fire, and naked is no longer effective.
They actually suggest to prospective swimsuit designers that a good way to unveil a new line is to fire it, on a human, through the air. While I admit that is a good way to unveil your awesomness, I believe that might be the extent of it.