In a typical application of the tech, projecting images on the side of a building is really nothing to write home about. But this particular project, courtesy of Urbanscreen, it not your typical wall projection.
The latest creation from the creative people at Urbanscreen, entitled "How it Would Be, if a House was Dreaming" is a tripped-out 3-D projection which is designed to "dissolve and break through the strict architecture of O.M. Ungers' Galerie der Gegenwart."
Just goes to show that sometimes, a bit of creatively-applied ingenuity can go further than a lot of cutting-edge tech.