Amsterdam was a good place to be yesterday, and not just for the usual reasons. Over 1,000 Europeans in the film biz got a chance to see 24 minutes of James Cameron's Avatar at the CinemaExpo International.
Cameron said of his film, "Three years ago, I stood up here and said the 3-D renaissance is coming. And from what we've seen in the business, we can now say it has arrived."
Most everyone who was able to see the footage didn't refrain from whipping out superlatives left and right:
What is most imporant about this movie: Everything lives and breathes. The tree in the scene with the sacred seeds glowed. Not the bast, but the tree underneath glowed like a living thing. Jake encounters plants which look like a kid's slide which shrink when he touches them. Little fireflies and birds fly through the shots without being there. You just take them as the world, like a dove in Central Park. It's not placed there, it lives there and just happens to be in the shot. There's a shot of leaves somewhere which is so photorealistic you don't want to think it's CGI.
Is the hype getting a little out of control? Yes. Nonetheless, you know deep down that if you could only see one more movie this year you would know without hesitation which one it would be.
Thanks to First Showing for the images.