Hyundai has thrown down the gauntlet in the luxury car market with the new Genesis sedan. Then they took Ford to task with the new Genesis coupe, which offered the cheapest solution for 300hp, besting the Mustang GT. Now they've set their sights on the track with the rough-n-ready (and dirt cheap) R-Spec coupe.
The R-Spec coupe is aimed squarely at the tuner market, and does away with most of the non-essentials - so forget fanciness - Bluetooth is absent, no automatic headlights, cruise control, chrome trim, steering wheel buttons, and anything else that adds weight. It makes up for it in the right places though — four pot Brembos, Torsen limited slip differential, six speed manual and Bridgestone Potenza tires around 19 inch gunmetal gray wheels. A more aggressive ECU tune, 7% stiffer front springs and 15% stiffer rears, retuned dampers and thicker anti-roll bars round out the package.
At a starting price start of $23,750, expect to see quite a few of these on the road very soon. Check out the rest of the shots here.