RIM Is Now Blackberry, Unveils The Z10 And Hires Alicia Keys(?!)

January 30, 2013

Blackberry, the company formerly known as RIM, unveiled its new Blackberry 10 device after much hype.

The new device, officially named the Z10, replaces the Blackberry's signature QWERTY keyboard with touchscreen technology. The phone boasts a 4.2" display at 1280x768 resolution on a 356ppi LCD screen. Other features include an 8 megapixel camera capable of 1080p video, 16 GB of storage (with an additional 48GB available via microSD storage), a dual-core 1.5 GHz CUP, and 2GB of RAM.

They also announced a new hire: Alicia Keys (this girl is a smartphone!). The songstress was given the title of Global Creative Director, similar to what Intel did with will.I.am of The Black Eyed Peas. At the event, Keys presented herself as a lapsed Blackberry user who was led astray by newer, hipper smartphones she saw at the gym. Now, though, she's back, and used an analogy to romantic commitment to display her loyalty and excitement for the brand.

The expected price of the phone will be around $200. The phone will be available for AT&T, Verizon, Sprint, and T-Mobile, but won't be released in the US until sometime in March. Canada, which houses Blackberry, will be an early adopter; the phone will start shipping in the Great White North next Tuesday, February 5th.

The United Kingdom, though, will get it even earlier: as in tomorrow. First Down on, not Blackberry 10. Is there anything they don't make us Americans wait for?!

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Source: Mario Tama/Bloomberg/Getty Images News