Climate change is making the world warmer… so much so it’s forcing supermodels to take off all their clothes.
The spot stars models Rachel Alexander, Dorothea Barth-Jorgensen, Shannan Click, Hanne Gaby, Olya Ivanisevic, Alla Kostromicheva, Heidi Mount, Crystal Renn, Cameron Russell, Rianne Ten Haken, and Nicole Trunfio, who remove their clothes to highlight the need for action on climate change. Apparently the spot aims to show that the planet is becoming to hot to wear clothes (maybe that’s not a bad thing!?!?).
The PSA was created as part of a campaign to promote 350.org’s Global Day of Climate Action. The day, which was October 24th, aimed to unite global action to come to an agreement on a carbon emissions treaty at the UN Climate talks in Copenhagen in December. The group 350.org is named after the number that scientists believe is the upper level of parts per million of safe carbon dioxide in the atmosphere – a number which we already been past.