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Turtlenecks Skyrocket on Steve Jobs' Death

by Theta1138   October 06, 2011 at 12:00PM  |  Views: 2,018
Steve Jobs Turtleneck


His family has been left grieving. The company he led has lost a percentage point off its stock as people wonder whether Apple can survive as the biggest company in the world without him. But at least one good thing has come out of the passing of Steve Jobs: shirt makers apparently can't keep black turtleneck sweaters in stock.

The black turtleneck was a famous part of the Jobs outfit; whenever he presented an Apple product, he wore a black turtleneck, jeans, and sneakers. Year in and year out, whether he was presenting a new product or just getting on the stage, he wore the same thing. People started to wonder whether he had any other clothes, or if he just sat in a vat of Febreeze every day.

It was also constantly imitated in tech circles: once Jobs became the tech wunderkind again, suddenly every second-rate computer company had its CEO in a turtleneck and jeans. Still, it was a pretty timeless look, if for no other reason than something rest outside the realm of trendiness. And after the 100% increase in sales experienced by makers like St. Croix, we bet a lot more people will be rocking that look. St. Croix is so grateful they're preparing a monument to Jobs.

If you'd like to know more, our obituary for Jobs can be found here.

Photo: David Paul Morris/Getty Images News

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