“We are thrilled to partner with Monster and Best Buy to raise money and awareness for the major problem of unemployment facing America’s heroes,” said Kevin Kay, Spike TV President. “We know that these men and women are some of the best trained, most dedicated leaders and teammates this nation has to offer and hiring them isn’t just good for the country, it’s good for business.”
Head Monster Noel Lee noted: “We are a family owned company, and giving back to the communities in which we do business has always been part of our ‘Monster DNA.’ That’s why everyone here is very proud to show our support for America’s veteran servicemen and women with this special edition of our new Monster DNA headphones. We’re especially thrilled to be able to lend our support for such a great initiative as Hire A Vet. With so many veterans returning from overseas, as well as all those who have served their country proudly here at home, Monster is honored to offer this gesture of our gratitude, and to give all music lovers an opportunity to express their own pride and gratitude while enjoying terrific sound quality and style.”
“Best Buy is really excited to partner with Monster and Spike TV to bring these exclusive camouflage headphones to our customers,” said Scott Moore, merchant vice president for accessories at Best Buy. “The Military community is so important to the men and women of Best Buy and we jumped at the opportunity to help the Hire-A-Vet program.”
In September, Viacom and Monster announced a global alliance for the launch of a new audio brand, Monster DNA. More than just a headphone, Monster DNA serves today’s music listener and music artists with a focus on music sharing, music community, and social awareness reaching the music entertainment community globally through an exclusive integrated campaign across Viacom music and entertainment brands. Featuring a distinctive “not-round, not-oval,” but totally new, bold and striking triangular shape, Monster DNA™ are a bold, clear and iconic expression of the shape of things to come, providing music listeners Pure Monster Sound® that’s as powerful and striking as the bold design of the headphone itself.