Armani Exchange's Too Hot to Handle Ad Campaign

February 10, 2010

Armani Exchange’s Valentine’s Day print campaign, titled Share the Love, has ruffled the feathers of the American Family Association. The Association called the campaign “soft porn” and wants it banned. See the spots after the jump.

The highly sexual ad campaign is controversial because it features a lesbian couple, a homosexual couple, and a straight couple. There are also overtones of bisexuality. The print ad is on display at Armani Exchange stores all over the country and on the company’s website. The placement of the ad in America’s malls has angered the American Family Association. On their website, they released the following statement:

Armani Exchange has recently displayed Valentine's posters with partially dressed "couples" holding one another. These couples consist of two men, a man and woman, and two women. The women are scantily dressed while it is questionable if the men have any clothes on at all. Two of these models are used a couple of times to represent bis*xuals. If it could get any worse the text written is "SHARE THE LOVE."

Check out the print ads below and vote whether you think the ads are disgusting, inappropriate, awesome, could be hotter, or lame.


Source: Armani Exchange