The Lady in Red Will Get You

October 29, 2008

A recent study has revealed that the lady is red really does drive men crazy. The New York base research shows that men are more sexually attractive to a woman if she is wearing red.

The study was made up of 100 men who were shown pictures of identical women with digitally altered apparel. In some photos the woman is dressed in blue, while in other she wears red. The guys were then asked to rate them on attractiveness and how badly they would like to have sex with them. Men gave a higher score to the woman in red.

The survey subjects were also shown a picture of a woman framed with different colored borders. The study found that guys rated the girl higher when she was shown with a red border, over being depicted with a white, green or grey border.

The attraction to red may be instilled in males over centuries as a product of human society, after all red is the color of Valentine’s Day, fire, and passion. The study found that other species such as baboons and chimpanzees are also attracted to the color red. Psychology professor Andrew Elliot, who led the study says that man’s attraction to red "could be this very deep, biologically based automatic tendency to respond to red as an attraction cue given our evolutionary heritage."

Frighteningly, the research also found that men are willing to spend more money on a date with a woman who is wearing red. So be wary and ready to spend if your date turns up in red.