Country Music Fans are Stuck in the Past
As hoards of country music fans made their way over to Nashville this weekend for the CMA Music Festival, recent statistics from the event's organizer, the Country Music Association, has gotten country record labels a little nervous.
With the internet being the main way for fans to get their hands on new music, a survey of 7,500 people by the country music industry's trade organization has revealed a very interesting fact. The Washington Post is reporting that only 50 percent of core country fans have internet access at home.
That statistic, released in March, is far below the national average. A 2008 survey by Nielsen Media Research found that 80 percent of all U.S. homes have a computer, and almost 92 percent of those homes have Internet access:
The 50 percent figure "was a bit of an eye-opener," admits Tammy Genovese, CMA's chief executive. "We know that most of our fans have access to a computer. We just didn't realize they didn't have it in their homes."
This is the 21st century, right?
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